Printemps x Loreak Mendian

The San Sebastian streetwear brand Loreak Mendian (San Sebastián, 1995) and the
department store Printemps collaborate for the first time in the design of this capsule
collection made of 100% organic cotton. Two models of t-shirt and sweatshirt, unisex, in
which the colors white, green and black dye the garments that convey the message.

In today’s society there are many different ways of communicating and interacting between
individuals. New media, social networks have made the interaction between people has
mutated very quickly in recent years. We need each other and we also need the planet, time
is running out and we must be united to carry out actions that have significance and manage
to make the place in which we live a respectable and respected environment. We wanted to
convey this concept through the different logos that illustrate the garments of this capsule
collection. Where the union between lines, points and forms aims to represent the union
between the different entities of society such as the individual, groups, collectives, societies.

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